Motion Design

Video Production

Trade Show

Event Graphics

RENOTIVE AT NEW YORK EXPO 2026

From a Simple “we want a video” Request to a Complete Booth Experience

Renotive is an online platform that helps architects, designers, builders, contractors, and property owners manage pre-construction planning and hiring of vetted builders in one shared workspace.

When they first reached out DRiFTLANE, they had just one week before Build Expo at the Javits Center in New York City. This was their first major opportunity to introduce the platform to their core audience. Their initial request was straightforward: they wanted to explore adding motion content to their booth with large screens. Beyond that, they had no clear direction, no existing branding materials, and no finished creative plan.

The Challenge

Renotive needed to make a strong first impression at a busy industry event where thousands of professionals would walk by. The video had to clearly explain who the platform serves and how it works, while feeling fresh, modern, and easy to follow on a looping screen. The three vertical TVs they planned to use created visible black vertical edges when placed side by side, so the content had to account for those gaps without looking disjointed. With almost no existing assets and an extremely short timeline, we had to move quickly while helping them shape a clear vision from the very beginning.

Our Approach

We started with a discovery conversation to understand their goals for the event and their target audience. From the basic notes they shared, our team developed a clear storyboard that organized the key messages into eight focused scenes. We created a custom color palette and a short logo introduction animation to give the brand a consistent visual identity right away.

Working closely with Renotive throughout the week, we kept them engaged at every step — from early sketches to final revisions. We guided them through our professional production process, explaining how each phase contributed to a stronger result, and made sure the video reflected their taste even on details they weren’t initially aware of. This collaborative approach turned an open-ended request into a polished, purposeful piece.

We designed the video with three distinct columns so the black edges between the TVs became natural framing lines instead of distractions. The entire project moved through clear checkpoints in our dashboard, allowing fast feedback and adjustments the same day. Unlimited revisions were included so nothing felt rushed or compromised.

The Result

The video ran smoothly throughout Build Expo and helped Renotive stand out in a crowded exhibition hall. Visitors stopped to watch the clear, engaging content, making it easier for the team to start meaningful conversations about the platform.

The assets we created (including the color system and logo animation) are now being used in additional videos and marketing materials, giving Renotive lasting value from a single week of work.

Working with Driftlane under such a tight deadline was impressive. They took our scattered notes and turned them into a professional video that perfectly fit our booth setup. The final result helped us connect with the right people and made a strong first impression.

- Mo Moghaddam CEO, Renotive

Projects like this show how our creative units fit the best to help businesses execute their ideas with confidence. Our efficient workflow and creative project managers keep everything organized, so the final work matches what the client envisioned and delivers real impact at events like this.

If you have a project in mind, we’re here to contribute to your creative goals. Share your details below and let’s explore what’s possible together.

LET’S CREATE SOMETHING REMARKABLE TOGETHER

LET’S CREATE SOMETHING
REMARKABLE TOGETHER

Whether you’re a business seeking to strengthen your brand’s presence or a creative looking to

apply your skills to new projects, we are here to support your goals. With a focus on

collaboration, we can turn ideas into meaningful outcomes. Share your details below, and

let’s explore what’s possible when we combine our strengths.

Whether you’re a business seeking to strengthen your brand or a creative applying your

skills to new projects, we are here to support your goals. Share your details below, and

let’s explore possibilities combining our strengths.

Whether you’re a business seeking to strengthen your brand or a creative applying your skills to new projects, we are here to support your goals. Share your details below, and let’s explore possibilities combining our strengths.

What best describes you?

What best describes you?

What best describes you?